Lori Ann LaRocco's Substack

Lori Ann LaRocco's Substack

Services and Data will determine winners and losers in the world of trade

project44 data details the bottlenecks around the world and why they are breaking out into two companies

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Lori Ann LaRocco
Jul 14, 2026
∙ Paid

I have been saying for several years that it’s a “battle for the box” for logistics providers. It’s the quality of service, the data certainty, and price that shippers are looking for. The needs of shippers and logistics providers in this world of bottlenecks and geopolitical tensions differ, so it makes sense to curate services. You cannot be a solutio…

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